SEO in 2016: The importance of the quality and content of the User Experience
Any responsible E-Marketing entrepreneur wishing to optimise their visibility on the web knows how difficult it can be to generate SEO leads due to the changing SEO techniques.
The quality of the content offered must be constantly on the production of information posted online. This is not to base its thinking on a concept of "volume at all costs" but, on the dissemination of information intelligently constructed and written, with the sole objective to offer really interesting content for your readers and visitors.
Your willingness to be positive information will be felt through your writings.
There are a few years, Google began displaying results as the "Feature Articles" on its SERPs (Search Engine Result Pages), generally made of compounds contained more than 1500 words. This has considerably marked the rocker on the regular production of relevant articles, and orienta writers to emerge from the mass production of content.
At the beginning of SEO, the mass production of content, without regard to quality or benefit to the user was the norm and could impact positively positioning, but that is behind us and we can not but rejoice.
The latest Google algorithms (like Panda) have reinforced the logic to consider the quality of content as a decisive factor in SEO, even to discredit and demote sites based on flood or wagers techniques in line content without concrete masses interests.
Never forget that Google layer part of its algorithm on the human user behavior to qualify a search result, content considered qualitatively by a human visitor will be similarly regarded positively by Google, which will increase on a producing regular basis, your chances to stand out ahead of your competitors.
The user experience more than just a matter of taste
This support by Google to ensure the provision to quality content users through SERPs deeply changed the way of thinking and thinking its website, well beyond the actual content of the words, impacta a very important concept : providing an optimal user experience.
We are far behind the dark years of the techniques known as "black hat" (frames, hidden text, keyword repetitions, fraudulent inbound links, invasive popups etc ...) to exploit the loopholes of search engines then in full youth.
Years passed and Google has matured for our greater good to all, in 2015 it is absolutely necessary to combine SEO Web Design to ensure the best user experience possible.
More it will be simple for a user to browse a web site, it will be easier for an engine to drive on it to index its various pages.
Recent requirements for disseminating information to diverse and varied formats have led to the development concepts Responsive Design (extra HTML5) to optimize the rendering of the sites and their content regardless of the device used by a user. (Desktop PC, smartphone or tablet).
The advantages related to Design Responsive are many, including use of a unique URL (instead of using a field of .mobi or m.domain.com like in the case of a mobile site) and a rate reduced rebound hand optimizing the architecture and the content offered.
Let your hearing guide you
A positive user experience beyond the simple framework of a good web design to integrate with the heart of an SEO strategy in 2015. It focuses on what users, what motivates their interactions and research should influence SEO efforts.
For example, if users complain on Facebook or Twitter to lack of content on a web page presenting the services of a company, the SEO manager will then take the time to write more robust content to meet the global demand .
Listen to your users, pay attention to their speeches on social networks, via comments on your blog or after your satisfaction surveys to determine the positives of your communication but especially the gaps.
You can also use the data relating to the behavior of your users on your site to maximize search results available. So it will be particularly interesting to regularly check Google Analytics under the 'popularity' of the input and output pages to know your scheme interactivity with your audience, are its pages than expected?
31 December 2015