What is a QR Code?
A QR Code is this small square in black and white that we find more and more on advertising platforms. They can contain different informations that are valuable for the consumer.
Once the square scanned by a smartphone, the user can be redirected to a Web Page where the customer can make sales, receive a coupon of discount or even directly add to his agenda a specific date. In brief, a QR code allows to extend information from any physical platform to the numeric for your marketing campaign. The impact on the consumer can hence be multiplied. Moreover the graphical aspect of the QR Code have been enhanced and is becoming more attractive and colored. Since they are used as a tool of communication, they need to be attractive and coloured, the aim is to catch the eye of the consumer to encourage them to scan it.
Nowadays companies, communication agencies or even institutions (Tourism agencies, Chambers of commerces) are probing into new means of communications such as to mark an edge over competitors while proposing fresh content to give themselves the means to touch their public in new targeted environments.
To reach this objective many professionals seek to integrate in their communication new innovative tool. The utilisation of QR Codes and Web Mobile is hence a simple solution more and more known to the public,
The QR Code generator of Unitag is accessible for free online, it is most probably the most innovative tool of its category on the international market.
It allows in only 3 steps to create free QR Codes that are aesthetiques and personalised. Its a tool that address to particulars looking for freshness in Web Mobile and professionals who need an innovative means for communication campaigns.
Moreover this generator is accessible online at the address www.unitag.fr/qrcode, is accessible to everybody due to its user friendly interface with pedagogical files that aims in explaining in details how to use it. Hence anyone can create a QR Code which is original of good quality no matter how much knowledge the person have on the subject.
Unitag, the story of seven students who have an idea.
Unitag Toulouse is a young startup created in 2011. 7 students decided to embark on the world of entrepreneurship with the idea to democratise the use of QR Codes.
The two main carriers of the project, Alexis Laporte and Benoît Reulier tell us more about it.
What is the Unitag concept?
The idea of the QR Code marketing tool design and graphics came to us when we were students. We then discovered the potential of this technology, which allowed to add digital information in the paper or display any other medium. Our goal through the creation of Unitag and its generator was already making the QR Code attractive in order to attract a wide audience ready to test our solutions. We quickly achieved this through our innovative generator. Today we focus on the qualitative aspect of its use by offering our customers with turnkey solutions to develop communication campaigns using QR Codes. We are also trying to adopt an educative speech technology to promote development and simplify understanding.
And where are you now and what are your future plans?
On the first anniversary of the company we have already over 300 customers, including many large accounts like France 3, Sephora or Volvo. In addition, more than 1/3 of our customers are abroad. This observation leads us today develop our international strategy, always respecting our idea of democratising the use of QR Code. Our next project will be the release of new features where users will be able to easily and quickly create a web page format adapted to Smartphones. This will allow us to meet future needs our customers' mobile communication.
They are talking about us ....
QR Codes is convenient but it's still a bit ugly! This small black maze against white background sorely lacking in charm on tape pubs to the eye than city life imposes on us. It was not counting on a young startup Toulouse, Unitag.fr who proposes to address this problem with a Generator QR Codes and options peppered a very nice website …
QR Codes are convenient but it's still a bit ugly! This small black maze against white background sorely lacking in charm on tape pubs to the eye than city life imposes on us. It was not counting on a young startup Toulouse, Unitag.fr who proposes to address this problem with a Generator QR Codes and options peppered a very nice website …
While marketing campaigns QR Codes are multiplying, the media Mobile become an issue for communications professionals. Yet the use of this tool is not limited only to pose a small black and white square on a poster. The white paper unveils Unitag 10 steps to help you create a successful campaign and understand the potential use of QR Code and Mobile Web …
We were talking about there is little, the QR Code is a tool that we now know more or less: This black and white square appears regularly advertising posters in your magazines or on the packaging products. In both easy to set up for business and easy to use for consumers, it proves to be a good communication tool.
26 March 2015